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Personal ID

Who are you? This is you. This is your personal manifesto.


Ready to experiment with unexpected, unpredictable colours?

News and Events

Vitality’s in the spotlight.
News and events.

A new idea of beauty

More professional value, higher quality result. Vitality's is your Italian hairstyling partner.

Original, intense, personal, lasting. That’s how every professional and every customer would describe their perfect colour. Vitality’s is the Italian brand that offers a range of products 100% Made in Italy for hair colouring, care and styling.

Discover Vitality’s
Vitality's Zero logo
no need to say goodbye to colour

Zero is a gentle dye suitable
for sensitive scalps too


Discover Zero
Vitality's Zero logo
Logo Epurà

From the heart of nature, the new Epurà hair care line

Discover a new beauty. Natural, real, pure. Your Beauty.
Discover Epurà
Logo Epurà

The pleasure of being a man

From Vitality's labs a complete suite of products for men
Discover For Man
Logo Epurà

News & Events

Stay up to date with Vitality's: events, new developments, sponsorships, who's who and meet-ups. It's all here!
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