Hair colour is an important element for a woman’s beauty and personality. That is why it must always be consistent over time, lively and brilliant. It is therefore necessary to fix the pigments of the colour inside the hair structure, and then to preserve the intensity and duration in time.
ACTIVE INGREDIENTS
CHROMA SAVE: improves the fastness of the tint and the duration of the colour. Protects against environmental stress (smog, smoke, sunlight, etc.) and damage caused by the heat of the hair dryer and UV rays.
BLACKCURRANT: powerful natural antioxidant action.
HYDROLYSED RICE PROTEINS: restructure and rebuild the capillary fibre. Increase the ease of disentangling by leaving the hair soft and brilliant.
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
