Purple = blue + red: the sacred and the profane. When it’s dark, it radiates sensuality, when it’s light, spirituality. In the visible spectrum it’s the colour with the highest frequency and energy. A splash of purple royally triumphs over styles in every colour.
Purple, the colour of the analogical mind: the opposite end of the spectrum from red, it creates sharp contrasts which awaken enigmatic, mysterious emotions.
TECHNIQUE REALIZED WITH SHADES OF VITALITY’S
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.