UPCYCLING AND RECYCLING
UPCYCLING
the use of waste materials, otherwise destined for landfill or disposal, to create new objects that are often completely different to the original good (a widespread practice in fashion: textile fibers are obtained from recycled plastic)
RECYCLING
the transformation of the by-products of an object into a new good to be used (such as glass bottles processed into new glass bottles)
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
