Chroma Power
What it is
Chroma Power is a molecule extracted from pomegranate
pericarp, the membrane found inside the fruit.
A 100% natural extract, it is rich in ellagic acid, a compound
able to combat oxidative stress and preserve colour at length.
It is derived from the inedible part of the fruit,
so it promotes environmental sustainability.
How it works
Chroma Power is contained in a liposome that is tiny enough
to penetrate into the cortex of the hair shaft.
Inside the hair shaft the particle unleashes all
the anti-oxidant power of the pomegranate extract.
Why it is important
It stops cosmetic hair colour from fading:
-25%*colour loss
It improves colour protection: +50%**
(compared to other active ingredients used by competitors)
It triples the duration of the anti-oxidant action of vitamin E
It creates a film that protects hair and keeps cosmetic colour inside the hair shaft
*used at 1,5%
**used at 1%