Vitality’s Collection

The wild herb colouring cream from the Vitality’s Collection, for gently colouring and protecting hair.

Microemulsion of fatty alcohols
Oxidation control
Great variety of pigments
Controlled alkalinity; low percentage of ammonia
Natural extracts of yarrow, chamomile, mallow and nettle protect the skin and hair structure

A STORY THAT BEGINS WITH A NAMETHAT BEGINS WITH A NAME

VITA: the energy of life, bringing innovation and new knowledge

‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families

ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world

THE value of a Story

We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.