The Easy Waves formula is enriched with bamboo extract, a plant renowned for its extreme flexibility and vigour. It helps boost the resilience and elasticity of hair, lending shine to its structure. A source of amino acids, vitamins and minerals, and rich in silica, it helps boost the strength of hair, while having an emollient and nourishing effect at the same time.
technology reinforces and detangles hair, enhancing its body and bounce.
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.