CHIC & ROCK
Different looks to suit a one-of-a-kind woman, with a thousand different personalities, who seeks to shed and change her “skin” to fit her changing life, circumstances and emotions. Simple and complex, always creative, feisty and courageous, contemporary, “light and shade”, ready to take on challenges and play the game with passion regardless of age or profession, making her mark in her social, work, family and private life, to present an image that is carefully constructed and maintained, original, modern yet natural and shows all the sides of her personality.
The expression “a little beauty never hurt anyone” fits perfectly; whilst the modern woman holds true to her own ideas and expectations on looks, she also turns to the experts for guidance and to help her harmonise her personality with current trends.
Designers and hairdressers are gifted observers who are skilled in interpreting the many facets and personalities of their clients, transforming ideas into works of art; hair stylists with their proven and unique mastery can inject spirit into their creations.
With them Vitality invents new hair styles, adding that touch of unequalled quality to make every woman the star of her own show.
Women can then express that side which is chic, romantic and refined, or rock, extroverted with a touch of malicious aggression, or even diva, in a mix of always-new and surprising styles, attractive to behold and experience
Divas
The spotlight is on expression, on the fascination of seduction and the art of attraction. A gaze that attracts attention like a magnet, in an interplay of reality and fantasy, women starring as themselves as if in a film.
Attitudes, poses and gestures in which the expression and particularly the hair speak of emotions and character.
Specially created hair styles that fit like a dress, mysterious, mischievous, attractive and decisive figures in ultra-long gloves and boots, hiding behind a pair of dark sunglasses just like the very best of DIVAS.
fantasy
Movement is at the centre of every look: flowing, impetuous curls, floating locks, varying and extreme lengths, decisive and full colours and styles that create body and volume, highlighting the personality, the courage and quest to stand out and step forward with vivacity and energy. Girls that wink playfully at life, and call out to those around them.
A stance that clearly expresses the desire to please others and oneself, to show that it’s acceptable to communicate through an image, with codes and symbols that dare to astound, inspired by imagination and fantasy.
romance
Emotions lead the imagination, tentatively creating an ever-attractive atmosphere and express a gentle, discreet and delicate strength that is also determined and self-assured.
A completely feminine woman who affirms her sense of being and strives for elegance without neglecting every-day practicality, a woman who brings whimsical dreams to life through her hair, clothing and makeup: soft, gracious, graceful, ethereal and at times almost naïve, a woman for all places and times: youth and romance can exist side by side!
