What is it that makes us choose a particular colour for our hair, one which becomes part of us?
To explain our choices, we can turn to a branch of learning called colour psychology. Exploring colour psychology means exploring emotions rooted in our personal and cultural experiences. It’s all about evoking habits, traditions, customs, attitudes…
So welcome to a fascinating new trend: put your trust in colour psychology! Ready to experiment with unexpected, unpredictable colours?
Colours which reveal so much about us. Your guides will be professional hairstylists, who’ll cleverly reveal the most subtle of messages by enhancing hairstyles, lines, volumes. And, most importantly, our personalities.










Purple = blue + red: the sacred and the profane. When it’s dark, it radiates sensuality, when it’s light, spirituality. In the visible spectrum it’s the colour with the highest frequency and energy. A splash of purple royally triumphs over styles in every colour.







There are endless shades of blue, the coldest and – so the figures say – best-loved colour of all. In its infinite range of hues, painted onto the hair with expert brushstrokes, it enhances, complements and emphasises the lines of every cut.

