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Instacolor Florence

Florence InstacolorWhat is it that makes us choose a particular colour for our hair, one which becomes part of us?

To explain our choices, we can turn to a branch of learning called colour psychology. Exploring colour psychology means exploring emotions rooted in our personal and cultural experiences. It’s all about evoking habits, traditions, customs, attitudes…
So welcome to a fascinating new trend: put your trust in colour psychology! Ready to experiment with unexpected, unpredictable colours?
Colours which reveal so much about us. Your guides will be professional hairstylists, who’ll cleverly reveal the most subtle of messages by enhancing hairstyles, lines, volumes. And, most importantly, our personalities.

Instacolor Florence

Colour depends on the ability of objects to reflect sunlight.

We’re the ones who create it, with our eyes and brains as the key players!

So we decide which colour best represents us. Then it’s down to our hairstylists to “paint it” as the star feature of our hair.

Instacolor
Instacolor gray odissey

Instacolor gray odissey

Fine sections of hair shine new light on classic Mediterranean brunette, enhancing it with a range of metallic tones from copper and bronze through to pewter. These shimmering nuances add extra brilliance and boost the volume of the hair.

The original blend of metallic tones, painted on in subtle brushstrokes, is the key to creating an unexpected illu- minating, volumising effect.

Instacolor gray odissey

TECHNIQUE REALIZED WITH SHADES OF VITALITY’S

  • Art Absolute 4/188 Ash chestnut pearl intense New!
  • Art Absolute 6/188 Dark ash blonde pearl intense New!
  • Tone intense 9/78 Jacaranda New!
  • Tone intense 9/77 Marina Dream New!
Instacolor Gray Odissey
Instacolor Gray Odissey

Instacolor Deep purplePurple = blue + red: the sacred and the profane. When it’s dark, it radiates sensuality, when it’s light, spirituality. In the visible spectrum it’s the colour with the highest frequency and energy. A splash of purple royally triumphs over styles in every colour.

Purple, the colour of the analogical mind: the opposite end of the spectrum from red, it creates sharp contrasts which awaken enigmatic, mysterious emotions.

Instacolor Deep Purple

TECHNIQUE REALIZED WITH SHADES OF VITALITY’S

  • Tone intense 6/88 Dark blonde intense violet + 9/88 Royal PurpleNew!
  • Tone intense 9/88 Royal PurpleNew!
  • Tone intense 9/82 Rose Sensation New!
Instacolor Deep Purple
Instacolor Deep Purple
Instacolor Deep Purple
Instacolor Deep Purple
Instacolor Deep Purple
Instacolor Deep Purple

Instacolor blue dreamThere are endless shades of blue, the coldest and – so the figures say – best-loved colour of all. In its infinite range of hues, painted onto the hair with expert brushstrokes, it enhances, complements and emphasises the lines of every cut.

Like brilliant space-hued flashes, jacaranda-blue brushstrokes bring to life this dark chestnut bob in complete harmony.

Instacolor Blue Dream

TECHNIQUE REALIZED WITH SHADES OF VITALITY’S

  • Tone intense 3/0 Dark brownNew!
  • Tone intense 9/77 Marina DreamNew!
  • Tone intense 9/78 JacarandaNew!
Instacolor Blue Dream
Instacolor Blue Dream