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Vitality’s

Life in the Hair

The Vitality's Brand

The line dedicated to hairstylists

A complete range of high quality, designed to bring out style and improve the well-being of customers. Specific solutions for colour, shape and hairstyles, with great added value: the creativity and experience of products Made in Italy.

A story that begins with the name. A brand that expresses a project related to Italian beauty and fashion.

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COLOUR

Colour is our strength. Our colouring products are unique and exclusive, thanks to the high quality formulations and infinite shades available.

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SHAPE

From curly to straight, specific technical products developed for hair care, the result of extensive research to meet all the needs of the hairstylist.

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TREATMENT

Immerse yourself in complete well-being with a world of products, rituals and exclusive services to transform salon service into a SPA experience.

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STYLING

Vitality’s offers innovative products for infinite expressive combinations, at the service of creativity.

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The company: Farmen.

The value of a History

Farmen’s story began half a century ago, but continues to be written every day. Farmen is a modern company that believes in innovation,invests in research and knows how to listen to its customers. A cutting-edge company with contemporary values, known and esteemed worldwide.

Farmen has always pursued just one goal: to offer beauty and style professionals products that are effective, reliable and innovative for every need.

Social Responsibility

A history of values

We believe that profit and responsibility are not two opposing concepts. This is why we invest resources and time in the continuous innovation of our purification facilities, we perform chemical and clinical analyses and, through research, we select natural and environmentally friendly active ingredients for our products. We believe that those who work with us and those who live around us should be protected and safe. We have automated potentially critical stages of production, we support initiatives in favour of working mothers and their children, and we sponsor local and school events.

We have been doing many of these things for a long time, even before social responsibility became popular, because we have always believed that values like respect for the environment, worker safety, customer focus and commitment to the local community are a must for any company.

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