Vitality's
  • vitalitys logo

    FOR THE ENVIRONMENT

    Bottles made from 100% recycled PET.
    Thanks to post-consumer recycling, from every 2 bottles
    made of virgin PET, a 100% recycled PET bottle is obtained.
    A second life for plastic!

    Canisters are made from aluminium, 100% recyclable forever.
    The recycling of aluminium enables 95% of the energy re-quired
    to produce it from raw materials to be saved.

    Packages are made from certified FSC cardboard,
    guaranteeing that the product is sourced from responsibly
    managed forests and production processes.

     

    The products are all silicone-free and without added colorants.
    Featuring natural, biodegradable ingredients

    THE FRAGRANCE

    A fundamentally sensuous experience for the consumer.

     

    Its floral and fruity aroma envelops the customer in a natural atmosphere,
    at home and in the salon.

     

    A delicate and compelling fragrance evoking
    fields of cotton and green orchards.

     

    Mellow and welcoming places, to reconnect with nature

    Vitality’s and supply chain control

    The supply chain for V.E.G. Mix is fully controlled.
    All ingredients are sourced in Piedmont, Italy.


    Vitality’s recycles the unutilized parts of plants,
    fruits and grains sourced from local companies.
    The mix of active principles obtained means that
    100% of the raw botanicals used are sourced
    from the food industry

    icona filiera

     

    Circularity and care, exclusively by Vitality’s

    logo vitalitys
     
    A STORY THAT BEGINS WITH A NAMETHAT BEGINS WITH A NAME

    VITA: the energy of life, bringing innovation and new knowledge

    ‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families

    ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world

    THE value of a Story

    We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.