the Vitality’s line that brings together hair care and styling products in one single range, now features a new family of products:
Essential products for
the treatment and protection of hair exposed to the sun and wind.
Prolonged exposure to the sun can also damage hair. Hair is weakened and subject to major oxidative stress, which dries out hair and causes it lose elasticity. Cosmetic colour fades and the scalp can become irritated.
It is important to protect hair from UVB radiation, just as we need to protect our skin, with specific products.
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
