Vitality's
  • PASSION FRUIT

    Maracuja (passion fruit) oil is derived
    from the passiflora edulis plant,
    a small climbing vine farmed in South America.

    The oil is obtained from the cold-pressing of the seeds,
    which gives a concentration of flavonoids, vitamins and minerals.

    Maracuja oil moisturises hair and relieves scalp irritations
    and rashes thanks to its anti-inflammatory and soothing action,
    and helps protect hair from the effects of the sun and wind.

    It is light and easily absorbed, without weighing hair down.
    Hair is left light, soft and shiny.

    Maracuja seed oil is a multi-action concentrate of:

    Flavonoids:

    with their strong anti-oxidant action, they protect hair from free radicals,
    slowing down the ageing process

    Vitamins:

    A - Assists in the hair growth process.

    C and E - anti-oxidants that combat free radicals
    and boost the elasticity of hair.

    K - strengths the roots of the hair bulb.

    Minerals:

    potassium and phosphorous,
    for the vitality and resistance of hair.

    logo vitalitys
     
    A STORY THAT BEGINS WITH A NAMETHAT BEGINS WITH A NAME

    VITA: the energy of life, bringing innovation and new knowledge

    ‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families

    ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world

    THE value of a Story

    We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.