Chroma Power
What it is
Chroma Power is a molecule extracted from pomegranate pericarp, the membrane found inside the fruit. A 100% natural extract, it is rich in ellagic acid, a compound able to combat oxidative stress and preserve colour at length. It is derived from the inedible part of the fruit, so it promotes environmental sustainability.
How it works
Chroma Power is contained in a liposome that is tiny enough to penetrate into the cortex of the hair shaft. Inside the hair shaft the particle unleashes all the anti-oxidant power of the pomegranate extract.
Why it is important
It stops cosmetic hair colour from fading: -25%*colour loss It improves colour protection: +50%** (compared to other active ingredients used by competitors) It triples the duration of the anti-oxidant action of vitamin E It creates a film that protects hair and keeps cosmetic colour inside the hair shaft
*used at 1,5% **used at 1%
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
