Vitality's
  • TONE BRIGHTENS THE COLOUR

    Delicate colouring, tone-on-tone, WITHOUT AMMONIA.

    • Gradually fades over time.
    • Does not lighten the base.
    • Extremely natural colour result.

    NEVER AGAIN HAIR WITHOUT SHINE!

    The symbol of Tone, a power button, indicates access to a constantly evolving world, where everything changes, even the way hair is coloured.

    FROM TODAY, WITH TONE YOU WILL HAVE:

    • VERY BRIGHT COLOUR
    • PERSONALISED COLOUR
    • COMPACT AND SILKY HAIR
    • NO ROOTS EFFECT
    • NO AMMONIA
    logo vitalitys
     
    A STORY THAT BEGINS WITH A NAMETHAT BEGINS WITH A NAME

    VITA: the energy of life, bringing innovation and new knowledge

    ‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families

    ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world

    THE value of a Story

    We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.