The innovative formulation delays the reaction between the colouring cream and the activator, so that the molecules, small sized, could start their action, only when the mixture is applied to the hair.
In this way, the mixture can enter the cortex, by allowing the penetration in-depth.
AS A RESULT, THE COLOUR APPEARS DEEP, RICH AND BRILLIANT.
The colour is sealed into the hair, ensuring a better wash resistance and an extra hair shine
From the nature, all the benefits of the vegetable oils
Sweet almond oil, Jojoba oil
Rice oil
Apricot kernel oil
Mix of vegetable oils with moisturizing, nourishing and antioxidant properties, for brightening and vibrant hair
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
