Vitality's
  • REFILL | 3 MIN

    Perfect shine between one Vitality’s colour treatment and the next

    Between one colour treatment and the next, Espresso keeps hair looking full of colour, shine and softness.

    KERATIN | 5 MIN

    Healthier hair with more body

    The Intensive Aqua after colour treatment treatment rebuilds hair and has an antioxidant effect, fixing the colour’s pigment to the hair’s structure.

    BLONDE & HIGHLIGHTS | 1,5 MIN

    Bright, glossy streaks

    Use Golden, Platinum, Silver and Milk & Coffee on their own or mixed to add tone to streaks and highlights.

    SUBLIME | 5 MIN

    Hydration and suppleness for the most unruly hair

    SHINE | 5 MIN

    The ever-vibrant, unmistakable brightness of Tone Shine

    Between one Intensifier / Pastel Tone Shine colour treatment and the next, it revives colours and brings back shine in 5 minutes.

    MIRACLE | 5 MIN

    Nourishes and strengthens hair, leaving it soft and bright

    Recommended for dry, dehydrated hair.

    GLOSS | 5 MIN

    Shiny gloss for natural hair too

    logo vitalitys
     
    A STORY THAT BEGINS WITH A NAMETHAT BEGINS WITH A NAME

    VITA: the energy of life, bringing innovation and new knowledge

    ‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families

    ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world

    THE value of a Story

    We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.