Toning the cosmetic color
Giving hair new shine
Intensifying reflections on lengths and ends
Boosting the cosmetic color between one coloring and another
Harmonizing yellows and greys
Covering the first gray hair
Giving hair new vitality
Giving softness without adding weight
Giving body and volume
Supporting capillary structure
Protecting hair from oxidization of external agents
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.