It is easy to mix and adheres superbly to the hair, it doesn’t drip and doesn’t swell
The anti-yellow pigments in the formula give the hair a cold look, effectively preventing warm tones from showing through
Its low-volatility formula makes it very safe for stylists
Its delicate fragrance makes it a pleasant experience for the client
Suitable for all bleaching purposes
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
