TECHNICA is a line specifically designed for dyed hair and is recommended after any Vitality’s dye has been used.
Over 60% * of women use hair dye and want their colour to stay the same for as long as possible.
*Fonte: abc-cosmetici.it
And more and more people are susceptible to skin sensitisation or irritation.
It is important, therefore, to use products that look after colour, making it last longer and keeping the shade the same, while simultaneously reducing the risks of skin sensitivity.
To meet these demands, TECHNICA has been redesigned and developed to offer even better performance!
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
