What are parabens?
They are a member of the family of preservatives and are widely used in the cosmetic, pharmaceutical and food industries to keep products sterile.
What are sulphate surfactants (in particular SLES)?
They are cleaning agents used in many types of product (e.g. toothpaste, bath foam, shaving foam, shampoo, etc.).
The products in the TECHNICA line are made without parabens and without sulphate surfactants to meet the requirements of this specific market sector.
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
