Vitality's
  • farfalla

     

    Butterflies reflect colour and light in an extraordinary way thanks to the chitin crystals on their wings.

     

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    HAS ADDED CHITIN MICROFIBRILS TO THE FORMULA, AN ACTIVE INGREDIENT THAT CAN PROVIDE –

    BRIGHT, MULTI-FACETED COLOUR, JUST LIKE IN NATURE

     

     

    No need to say goodbye to colour

    Zero is a gentle dye suitable for sensitive scalps too

    FOR ALL WOMEN

    ZERO PPD

    ZERO AMMONIA

    100% COLOUR

    Reduces the risk of allergies

     

     

     

     

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    A STORY THAT BEGINS WITH A NAMETHAT BEGINS WITH A NAME

    VITA: the energy of life, bringing innovation and new knowledge

    ‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families

    ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world

    THE value of a Story

    We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.