the treatment that allows you to have hair that is straight, frizz-free, soft and nourished for up to 3 months!
Anti-frizz
Hair is frizz free, manageable and healthy
Volume control
Softness and manageability of the curls, for voluminous hair without the frizz. Reduced volumes to achieve a decrease in the mass of smooth hair.
Smooth Effect
Smooth, soft and silky hair for up to 3 months
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.