Vitality's
  • Lixxò technology, based on ammonium thioglycolate, penetrates deep into the hair, changing the natural bonds and giving the hair a new straight form.

    SMOOTH HAIR AT LAST

    monoi taithi

    The Tahiti Monoï in the SMOOTHING CREAM and NEUTRALISING MILK helps repair the hair, leaving it hydrated and nourished again.

    The oriental floral fragrance has distinctive enveloping notes of jasmine, orange flower and vanilla.

    logo vitalitys
     
    A STORY THAT BEGINS WITH A NAMETHAT BEGINS WITH A NAME

    VITA: the energy of life, bringing innovation and new knowledge

    ‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families

    ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world

    THE value of a Story

    We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.