Blonde hair is fine and delicate in structure. If cosmetically coloured, it tends to become dry, porous, devitalized and dull. Repeat washing can make the colour veer towards undesired tints.
The next-generation professional hair care system for pure and glowing blonde colour.
Purblond is the solution for blonde, decoloured, highlighted or naturally grey hair that neutralizes yellowish-orange tints, restoring intensity and verve to dull hair colour.
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
