To ensure products are safe and organic from seed to extract, Pura Complex is carefully selected in collaboration with expert botanists and farmers.
Gentian, Mountain Arnica, Scots Pine, Lemon Balm, Juniper and St. John’s Wort are the plants that make up the multifunctional botanical complex with its cleansing, refreshing and energizing properties, which make Epurá a unique haircare line.
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
