Colore
Colour
Care
Style
Every woman wants the color of her hair to remain bright, alive and intense: as if she had just come out of the hairdresser.
Coloured hair needs special care and attention to maintain the desired colour for as long as possible.
Care&Style Colore
The line that combines care products and styling products, dedicated to all colored hair.
CHROMA POWER
What is it
Chroma Power is a molecule extracted from the pericarp of the pomegranate, the membrane found inside the fruit. A 100% natural extract, it is rich in ellagic acid, able to fight oxidative stress, preserving color for a long time. It comes from the unused parts of the fruit, so it promotes environmental sustainability and upcycling.
How it works
Chroma Power is contained in a liposome that, thanks to its small size, is able to penetrate the cortex, the heart of the hair. When inside the hair, the particle releases all the antioxidant power of pomegranate extract.
Why it matters
- Preserves from cosmetic color fading:
- -25%*color loss
- Improves color protection: +50%**
- (compared to other competing active ingredients)
- Prolongs the anti-oxidant action 3 times longer than vitamin E
- Creates a lm to protect the hair and maintains color
- cosmetic within its structure
THE IMPORTANCE OF ACIDIC PH
Hair care products, as well as skincare products, have a pH that can be alkaline or acidic
The acidic pH restores the physiological structure of the hair bra, helps to close the scales by sealing the cuticles.
It is therefore important that cosmetic color maintenance products have an acidic pH for smooth hair and top color.
THE IMPORTANCE OF ACIDIC PH
Hair care products, as well as skincare products, have a pH that can be alkaline or acidic
The acidic pH restores the physiological structure of the hair bra, helps to close the scales by sealing the cuticles.
It is therefore important that cosmetic color maintenance products have an acidic pH for smooth hair and top color.
CHROMA SHAMPOO
CHROMA SILK
Gel-mask for colored hair. The acidic pH closes the hair cuticles, enhancing shine and color. The gel formula makes it easy to apply, without weighing it down. It moisturizes, revitalizes the hair, gives detangling and softness. The hair is easy to comb both wet and dry.
pH 3.5-4.5
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
CHROMA POWER: preserves color and has antioxidant power.
Lipid complex derived from olive oil: moisturizes, nourishes and revitalizes the hair, ensuring softness, silkiness and shine.
Quaternium-87: biodegradable active ingredient. Improves hair shine. It has antistatic properties.
Polyquaternium-7: macromolecule that confers excellent combability. The hair is soft and shiny.
HOW TO USE
Apply to washed and towel-dried hair, along the lengths and ends Leave in for 3 to 5 minutes Comb and rinse.
CHROMA HEAT PROTECTOR
No-rinse heat-protecting serum for coloured hair. An easy-to-use multifunctional product
- 1 • Protects color, moisturizes, reduces dryness and breakage of hair.
- 2 • Smoothes the surface of the hair, resurrecting its internal structure
- and making it shiny.
- 3 • Protects the hair from both direct sources (straightener and iron)
- and the indirect heat of blow dryers.
- 4 • Anti-frizz eect.
- on wet hair, to eliminate frizz
- on dry hair, as a final touch
CHROMA BLOW
Upcycling according to Vitality's
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
Recycling according to Vitality's
The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.
