Curly and straight hair treatments

For curly hair, the Vitality’s Forma range offers two distinct lines. Sonice is the professional waving system that guarantees elastic, resistant and natural curls, available in three variants calibrated to the hair structure — for robust, natural or already treated hair. Reshape is instead the line designed for those who want to create soft waves or customizable wavy effects, with products designed for flexible and natural results.

For straight hair, the Forma range includes Keratin Kontrol and Lixxò. Keratin Kontrol is the versatile anti-frizz keratinizing treatment, available in two disciplining fluids — one for normal/coarse hair, one for fine/sensitized hair — to be combined with the activating cream in a 1:1 ratio. Lixxò is the line for progressive smoothing, with smoothing cream in two versions designed for different hair structures and combined with a neutralizing milk.

Keratin Kontrol is a versatile treatment that adapts to different hair structures. On curly hair it gives softness and discipline to the curl, maintaining volume but eliminating frizz. On straight hair, on the other hand, it reduces excess volume and overall mass. For those who want a more marked smooth effect, the treatment can be applied with a straightener to obtain smooth, soft and silky hair for up to 3 months.

Reshape is the Vitality’s line designed for those who want to create waves and wavy hair with a natural and tailor-made result. It consists of two products: Soft 1 and Soft 2, for hair with different structures, and Easy Waves, ideal for those who want soft sinuous waves without a permanent result. Easy Waves is formulated without thioglycolates and ammonia, with active ingredients such as bamboo extract and Re2 Reinforce & Repair technology. It is suitable for all hair types and lends itself to creating romantic, fluffy and accessible looks — the ready-to-wear wave, tailor-made for the customer.

The Forma range includes four lines, divided by hair type and lens. For curly hair, there is Sonice — the waving system with active ingredients such as silk proteins and Althea extracts — and Reshape, to create soft waves or customizable wavy effects. For straight hair, Keratin Kontrol is the versatile anti-frizz keratinizing treatment with results of up to 3 months, while Lixxò is the line for progressive straightening with smoothing cream available in two versions for different hair types.