to bleach hair
and reveal the blonde in every woman,
Vitality’s research now presents ICE9. EXTREME BLONDE
It is easy to mix and adheres superbly to the hair, it doesn’t drip and doesn’t swell
The anti-yellow pigments in the formula give the hair a cold look, effectively preventing warm tones from showing through
Its low-volatility formula makes it very safe for stylists
Its delicate fragrance makes it a pleasant experience for the client
Suitable for all bleaching purposes
BETAINE
It helps make the hair strong and resistant, especially if it is fragile: it will be even softer, brighter, suppler, and more hydrated.
THE BETAINE THAT VITALITY’S USES IS ENTIRELY PLANT-BASED AND CERTIFIED BY COSMOS.
MACADAMIA NUT OIL
Helps nourish and soften the hair, making it bright and easy to comb.
products of the line