With the new collection we embrace the vegan philosophy as a responsibility towards the world in which we live.
In an era in which environmental awareness, the search for authenticity and psychophysical well-being take on a central role in daily life, consumers demand a new dimension in the shopping experience and interaction with brands.
Vegan
No substances of animal origin or GMO substances are used for its production.
Naturalness index
Vitality’s laboratories have calculated the Zero Colour Naturalness Index which, through objective criteria and indicators (ISO16128), establishes the percentage present in the formula of ingredients of natural origin or derivation.
Organic extracts
Organic extracts of green tea, aloe, marshmallow, horsetail and thyme have antioxidant and emollient properties and help protect the color and make the hair soft and silky.
Obtained from organically grown plants or from controlled spontaneous harvesting.
The extraction process takes place while keeping the organoleptic and functional qualities of the plants intact, a technology that allows you to respect the environment, saving energy because it exploits low temperatures.
3 pillars of Zero Colour
Diamond skin protection
REDUCED RISK OF ALLERGIES
Diamond Skin Protection, composed of Alpha Bisabolol, has softening, calming, soothing and anti-inflammatory properties.
It reduces skin redness and produces a softening effect, especially on particularly delicate and sensitive skin. It helps protect the skin from the undesirable effects of staining, without altering its effectiveness.
Shine complex
MULTIFACETED, FULL AND BRIGHT COLOUR
Mix of active ingredients that gives the hair extraordinary shine and color hold.
This particular blend has a moisturizing, emollient and softening activity that allows you to obtain a bright and long-lasting color.
Sweet protection
DELICATE RENOVATION
Thanks to the restructuring properties of the wheat vegetable protein complex, present in the formula, the hair is soft and easy to comb.
Ammonia-free
Up to 4 lightening tones in total safety for the hair.
Formulae
A soft and creamy texture delicately scented with floral notes of violet and ylang ylang.
With PTD
PPD, i.e. para phenylenediamine, is one of the fundamental components of hair coloring.
In some people with sensitive skin and predisposed to irritation, the presence of PPD can cause redness or contact dermatitis. PPD can be replaced with paratoluenediamine (PTD) which is a component tolerated by more people. 57%* of patients allergic to PPD tolerate PTD stains
(*study performed by Northwestern University Medical Center Source National Institutes of Health).
How to use Zero Colour
Dilution ratio
1:1
It allows you to have a cream with a denser, full-bodied and enveloping texture, which does not run, easy to distribute on the hair.
With a processing time of 30 to 45 minutes.
Technical tips
To get the best result:
Apply with very thin strand separations
Apply in storage, placing the creamy mixture on the hair, without spreading it with the brush
Are you a hairdresser?
Contact us for more information on how to become one of our accredited hairdressers.
Society, cultural movements and customs influence trends and vice versa
Thanks to fashion, today we can communicate who we are and our values.
All style choices lead to the search for brands close to our way of living and being in the world: they aim to keep together
being unique and trendy at the same time. A professional hair color is the first step on this path of rediscovery of oneself and one’s desires to feel more beautiful and self-confident.
Because the beauty of women is close to our hearts.
The heart at the center
Stopped.
Close your eyes and breathe: you will feel it beating inside you.
At the center of your emotions.
Vitality’s has put color at the center, as a driver of business, innovation and fashion trends.
From the heart of the color they propagate the vibrations that give life to the whole Vitality’s world.
Colour with a technological heart.
In one beat, it colors and strengthens the hair.
Resistant, healthy, shiny and hydrated hair. Colour that is faithful over time. With a high index of naturalness.
Each Heart formula has been subjected to molar balancing, to achieve full, bright colors and intense reflections.
Effective formula for amazing results.
Heart is Vitality’s coloring that strengthens while coloring, improving the firmness of the hair, increasing its resistance to the skin.
35%
Phytokeratin: the strength of vegetable proteins
Following Vitality’s environmental awareness path, the Heart coloring cream is enriched with phytokeratin, the plant-based keratin derived from hemp and rice. Keratin is a protein that makes up the structure of the hair (scales and cortex). It gives compactness and elasticity to the hair.
Resistant and strong hair.
Omega glow complex
Omega Glow Complex is the plant-based complex of safflower and avocado oils contained in the Heart color. Rich in omega 3 – 6 – 9 fatty acids, vitamins D, E, K, it acts on two levels:
Inside the hair:
• brings hydration and nourishment;
• counteracts the action of free radicals thanks to its antioxidant action.
On the outside of the hair:
• creates a lipid film, giving elasticity.
Pomegranate extract: a powerful natural antioxidant
Rich in polyphenols, the pomegranate extract contained in Heart coloring cream helps protect the color, prolonging its duration.
Thanks to its antioxidant properties, in fact, pomegranate extract helps preserve color over time, counteracting aging due to the external action of free radicals.
HIGH NATURALNESS INDEX IN RESPECT OF THE ENVIRONMENTHeart coloring cream has a naturalness index of
86-89%
Texture characterized by a delicate floral and fruity fragrance, in which notes of peony and pomegranate prevail.
Activators, for an uncompromising color result
To get the most out of your Heart coloring cream, Vitality’s has formulated Heart Activators.
Specific formulas developed to work in synergy with the coloring cream.
They optimize color hold and stability.
They facilitate mixing, for a soft cream that adheres precisely to the hair.
Naturalness index 82-86%*.
47 NUANCES all the colors of the heart
Are you a hairdresser?
Contact us for more information on how to become one of our accredited hairdressers.
Life today is increasingly hectic, and that’s why fast, high-performance services are increasingly in demand. For those who want to treat themselves to a coloring and restructuring treatment in just 5 minutes.
It is the effective and fast professional service…
… just the time for a coffee!
Ideal for fast color service in the living room or at home.
To revive your color, or for those who want to experiment with new looks.
Gradually fades away with washing without changing the starting point.
Acidic pH
Helps to close the scales by fixing inside the hair the colored pigment.
Restructuring
Its formula rich in active ingredients guarantees vital and strong hair, always in perfect shape.
Delicate
Ammonia-free, it is ideal for even the most sensitive skin. It leaves a sweet vanilla scent on the hair.
Governing Applied as a mask after shampooing, as well as coloring the hair, helps to make it softer and easier to comb.
Practical
New easy-to-use pack that facilitates the application of the product in the salon and at home.
UPCYCLING
Vitality’s recovers the unused parts of coffee from a local company and, in collaboration with a Turin-based Cleantech Company (a company with a low environmental impact focused on the research and development of extraction techniques) creates the exclusive active ingredient of Espresso, the RE-CUP COFFEE.
The restructuring active ingredient in Espresso
KERAVIT
Molecular complex based on vegetable proteins that deeply restructures the hair, giving shine and softness.
What it contains: KERATIN.
Benefits: Robust and more elastic hair without frizz.
Silver
To strengthen cool blonde tones.
Platinum
To enhance the highlights of platinum blonde hair with very light lightening.
Latte macchiato
To cool down light blonde to blonde hair highlights.
Mocaccino
To cool warm, golden highlights on blonde hair.
Cappuccino
To intensify the highlights of blonde to dark blonde hair.
Brown
To brighten up light brown to brown hair.
Blue
To intensify the blue tones.
Violet
To intensify the shades of purple.
Red
To enhance the highlights of red hair.
Copper
To revive and enhance copper and copper/red hair.
Golden
To brighten up light blonde hair with golden highlights.
Are you a hairdresser?
Contact us for more information on how to become one of our accredited hairdressers.
