The formula contains dates for their moisturizing and elasticizing properties. Known for their emollient properties, they help protect hair, ensuring an reconstructing action. Rich in anti-oxidants, they are ideal for the health and vitality of hair.
technology reinforces and detangles hair, lending body and bounce.
Created specially for women looking for defined and structured waves. Soft is the ideal product for people who love sustained, long-lasting volume. The characteristic smell is softened by a special fragrance designed to limit its persistency Thioglycolate-free and ammonia-free, for maximum hair care.
The Easy Waves formula is enriched with bamboo extract, a plant renowned for its extreme flexibility and vigour. It helps boost the resilience and elasticity of hair, lending shine to its structure. A source of amino acids, vitamins and minerals, and rich in silica, it helps boost the strength of hair, while having an emollient and nourishing effect at the same time.
technology reinforces and detangles hair, enhancing its body and bounce.
Created specially for women who dream of having supplewaves and natural-look wavy hair.Easy Waves is the perfect product for women looking forsoft waves and volume, without permanent results.The characteristic smell is softened by a special fragrancedesigned to limit its persistencyThioglycolate-free and ammonia-free, it guarantees maximum care for hair.
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
