Care&Style Idratante
Care
Moisturizing
Style
Every hair expresses its beauty at its best when it is balanced.
Hydration preserves its natural vitality, giving softness, elasticity and radiance.
When hair loses moisture, it also loses its light.
Daily exposure to external factors, technical treatments, hot tools and environmental stress can alter the natural balance of the
hair fiber, compromising its ability to retain water.
Hydration is therefore a transversal need for every type of hair: it is the first step to regain brightness, softness, elasticity and a visibly healthier appearance.
Its formula combines deep hydration, intense shine and daily protection. Each application envelops the hair with a gentle but effective treatment, helping to restore softness and vitality and counteract the loss of shine.
The result is hair that regains softness, silkiness and a natural gloss shine.


The Scent:
A sunny and enveloping fragrance that opens with lively notes of lemon and orange, embellished from the exotic delicacy of ylang ylang.
In the heart, marine accords blend with lily of the valley and the creamy nuances of coconut,giving a feeling of comfort and lightness.
On the base, jasmine, vanilla and delicate gourmand accents give a soft and refined trail.
Hydra-Gloss Shampoo
Moisturizing and brightening shampoo for all hair types. Red and brown algae give softness, brightness and protection. The V.E.G. Mix promotes the maintenance of hydration and helps protect the hair from oxidative stress.
ACTIVE INGREDIENTS
Algae Complex: complex of red and brown algae with a moisturizing, brightening and film-forming action. Emollient of natural origin: cosmetic active of lipid origin with a conditioning and rebalancing action, helping to compensate for the loss of lipids that occurs with aggressive cleansers and treatments. It restores softness and improves detangling.
V.E.G. Mix: moisturizing and nourishing function on the hair.
Panthenol: moisturizing, strengthening and conditioning properties.
HOW TO USE: distribute on damp scalp and hair. Massage. Emulsify and rinse. If necessary, repeat the application.
Natural Index: 93%
Size: 10 – 250 – 1000 ml


Hydra-Gloss Conditioner
Moisturizing conditioner for all hair types.
Red and brown algae detangle, giving softness, brightness and protection. The V.E.G. Mix promotes the maintenance of hydration and helps protect the hair from oxidative stress.
ACTIVE INGREDIENTS
Algae Complex: complex of red and brown algae with moisturizing, brightening and film-forming action.
Emollient of natural origin: cosmetic active ingredient of lipid origin with a conditioning and rebalancing action, helps compensate for the loss of lipids that occurs with aggressive cleansers and treatments. It restoressoftness and improves detangling.
V.E.G. Mix: moisturizing and nourishing function on the hair.
HOW TO USE: apply to washed and towel-dried hair, lengths and ends, comb. Leave on for 3 to 5 minutes, rinse.
Natural Index: 97%
Size: 10 – 200 – 1000 ml
Hydra-Gloss Leave-In Spray
Leave-in conditioner for all hair types.
Red and brown algae give softness, brightness and protection. Enriched with panthenol with a conditioning action. The V.E.G. Mix promotes the maintenance of hydration and helps protect the hair from oxidative stress.
ACTIVE INGREDIENTS
Algae Complex: complex of red and brown algae with moisturizing, brightening and film-forming action.
V.E.G. Mix: moisturizing and nourishing function on the hair.
Panthenol: moisturizing, strengthening and conditioning properties.
HOW TO USE spray on previously towel-dried hair, comb,do not rinse. Proceed with the desired drying.
Natural Index: 97%
Size: 50 – 150 ml


Instant-Gloss Pearls
Illuminating and moisturizing fluid in single-dose pearls.
An exclusive fluid, specially developed to be enclosed within single-dose pearls. Its formula envelops the hair fiber with an instant nourishing and protective action, revealing an immediate brightness and extraordinary softness.
ACTIVE INGREDIENTS
Cherry oil: improves softness and manageability, gives shine without weighing it down and helps protect against oxidative damagethanks to its antioxidant action. It protects from the heat of the sun’s rays and reduces frizz, making the hair smooth and silky.
Rice oil: nourishes and strengthens the hair fiber, helps control frizz and dryness for soft and shiny hair, with an antioxidant action
HOW TO USE: warm the contents of the pearl in your hands, distribute dry hair on the lengths and ends. Do not rinse.
Size: 50 -x 0.34 ml
Upcycling according to Vitality's
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
Recycling according to Vitality's
The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.