Linea Biondi - Vitality’s

Biondi

The line designed to enhance every shade of blonde

The line designed to enhance every shade of blonde and meet the specific needs of a hair fiber that is often fragile, thin and vulnerable. A complete beauty routine, formulated with targeted, high-performance active ingredients, designed to offer visible results from the first application. A treatment dedicated to the care and brightness of blonde, to enhance and preserve all its beauty.

Care&Style Biondi nasce per:

intensely moisturizing dry and dehydrated hair, restoring softness and body;
neutralize unwanted yellow and warm reflections;
reviving natural brightness, giving new light and brilliance to the color.

Because every blonde needs attention, care and tailor-made treatments.

Active ingredients

Hyaluronic acid

Hyaluronic acid is a molecule naturally present in our body. Applied to the hair, it acts as a powerful moisturizer, helping to:

Moisturize the lengths, making them softer, more elastic and brighter.
Plump up dry or brittle hair, improving its texture and overall appearance.
Reduce frizz, thanks to its ability to retain moisture and smooth the surface of the hair.
Protect the hair from external agents, creating a sort of protective film.
Strengthen the hair fiber.
Soothe dry or irritated scalps, improving skin hydration.

Lemon oil

Obtained from the cold pressing of lemon seeds, it has brightening, moisturizing and toning properties:

It has a detoxifying and rebalancing effect.
It leaves hair shiny and revitalized.
It helps strengthen brisk hair, thanks to its vitamin content.

Lemon water

Lemon water is obtained thanks to a distillation process that allows the water present in lemons to be extracted without altering their properties. It was created to reduce waste by reusing the water released during the production of concentrated juices or dehydrated fruit, from lemons of Italian origin.

Among its main benefits:

Gives a feeling of freshness and lightness
Helps revive the radiance of dull or dull hair

V.E.G. Mix

V.ITALITY’S E.XCLUSIVE G.REEN Mix:

is the complex of vegetable raw materials,

Echinacea, medicinal herb from organic farming
hazelnuts i.g.p. of the Langhe
Rice husks and husks from organic farming obtained with a specific extraction method that allows to obtain concentrated active ingredients, without the use of chemical solvents.

A natural mix, exclusive to Vitality's, with a moisturizing, antioxidant, emollient and nourishing function.

The scent

Care & Style Biondi is characterized by an intense and sophisticated fragrance that blends gourmand notes and floral accents on a warm and enveloping base. The opening combines the deep aroma of coffee with the liveliness of pink pepper. In the heart, the delicacy of rose and geranium is intertwined with the sweetness of caramel and the spicy warmth of nutmeg. The base combines amber, ambregris, musk, vanilla and benzoin in an elegant and persistent accord.

Bright Shampoo

Brightening shampoo. It gently cleanses by reviving the brightness of blonde. The hair is immediately shinier, lighter and softer.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water: has a detoxifying and rebalancing effect on the scalp, revitalizes the hair leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.
Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

Polyquaternium-10: is a polymer derived from cellulose with high film-forming, conditioning and restructuring power.

It improves the combability of dry and wet hair by increasing its shine and volume and reducing electrostatic charge.

HOW TO USE

Distribute over damp hair and scalp and massage. Massage. Emulsify and rinse If necessary, repeat the application.

Purple Bright Shampoo

Shampoo with purple pigments. It cleanses, giving the hair a sophisticated and radiant blonde. Purple pigments counteract unwanted yellow reflections.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water and oil: thanks to the high vitamin content, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Guar Hydroxypropyltrimonium Chloride: with excellent conditioning and detangling properties, it gives silkiness and softness to the hair.

Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

HOW TO USE

Distribute on damp hair. Massage. Emulsify and rinse If necessary, repeat the application.

Violet Bright Shampoo

Shampoo with purple pigments that cleanses giving the hair a sophisticated and radiant blonde. Purple pigments counteract unwanted yellow reflections. The hair is very shiny and soft from the first application. The dosage of pigments has been designed for professional work and results. To be used in the salon by the professional to have an optimal result.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water and oil: thanks to the high vitamin content, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Guar Hydroxypropyltrimonium Chloride: with excellent conditioning and detangling properties, it gives silkiness and softness to the hair.

Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

HOW TO USE

Distribute on damp hair. Massage. Emulsify and rinse Check by sight. If necessary, repeat the application.

Bright Velvet Conditioner

Conditioner for blonde, bleached or lightened hair. The full-bodied and enveloping texture allows the active ingredients to act on the hair fiber, making the hair silky and shiny. It is a conditioner with the lightness of a conditioner but the nourishment of a mask. Leaves the hair light. tag.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon Water and Oil: thanks to the high content of vitamins, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Amodimethicone: a conditioner that makes the hair soft, smooth and detangled. It gives shine to the hair and has an anti-frizz action.

HOW TO USE

Apply to towel-dried hair and leave on for 3/5 minutes. Rinse.

Bright Glow Oil

Illuminating oil that seals the hair fiber, giving shine and silkiness to the hair. It has a heat-protective action on the hair, protecting it from high temperatures. It is easily absorbed, leaving the hair shiny, light and dry.

ACTIVE INGREDIENTS

Lemon oil: thanks to its vitamin content, it strengthens brittle hair, leaving it silky, shiny and light.

Dicaprylyl Ether: is a light emollient, derived from vegetable oils. It gives silkiness to the hair and allows rapid absorption of the product.

Dimethiconol: has a conditioning effect on the hair and significantly increases its shine. It helps restore damaged cuticles and has a heat-protective action.

HOW TO USE

Apply to lengths and ends, damp hair or dry hair as a finish.

Increases the natural brightness of the color.

Provides hydration to dry and dehydrated hair.
Neutralizes unwanted yellow/warm reflections.
Hyaluronic acid moisturizes the hair, protects against external influences and reduces frizz.
Lemon oil and water strengthen brittle hair and give freshness and shine.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.