Flowy
Styling products enhance the hair by shaping and protecting it, while maintaining its naturalness and balance.
Styling products represent a fundamental added value in the hair care routine because they allow you to shape, protect and support the structure without compromising its naturalness. In addition to defining the shape, they help protect against environmental stresses and maintain the hair’s natural balance. Styling thus becomes a tool for enhancing hair, capable of enhancing its natural beauty.
Flowy is inspired by the movement of nature – waves, wind, petals, light – and transforms it into a professional beauty experience that celebrates the vitality and elegance of natural elements. Every gesture, every texture and every result takes inspiration from what flows, changes, vibrates in nature, creating a continuous dialogue between the harmony of nature and the desire of the person. Flowy interprets movement as a vital principle: that which evolves, shapes itself and takes on new form.
Flowy means fluid, soft, flowing like a dress that rests gently on the body, dressing it without constricting it. The Flowy logo visually translates the very essence of the brand: the Movement inspired by nature. The letters are not rigid, they do not follow a static geometry: they are modeled like waves, with soft and continuous curves that recall the wind, the fluidity of water, the light vibration of the petals. Flowy represents a beauty that flows, evolves, breathes.
It represents professional performance. It means maintaining the shape, ensuring tightness and structure to the look. The verb hold communicates control, security, reliability. It’s the technical promise: Flowy products offer long-lasting, defined styling, but without stiffness.
Hold the look. Own your flow.
Pink
LIGHT OR NO HOLD.
Lightness, softness and natural movement.
Pink is the color of delicacy, evoking lightness and softness. It is the chromatic choice that perfectly embodies the freest and most fluid essence of Flowy. This is why it is ideal for products without hold or with a light hold: • it suggests natural movement, • it accompanies without constricting, • it represents a styling that is there, but not visible.
Violet
LIGHT OR NO HOLD.
Harmonious balance between control and naturalness.
Purple is a middle color, born from the encounter between the strength of blue and the energy of red. It is a color that does not go to extremes, but creates balance. This is why purple is associated with medium-strength products: • it indicates support that does not stiffen, • it indicates a balance between control and naturalness. It is the intermediate area, that perfect point where the hair maintains its shape, but remains free to tell its dynamics.
Black
EXTRA STRONG HOLD
Life energy, strength and control, power and definition.
Black is the color of strength and stability. Visually, it is the color that creates the strongest contrast, the one that gives structure and delimits the shapes. It represents the natural choice for products that must support, shape, maintain shape. This makes it the perfect colour for extra-strong products: • it communicates structure and control, • it suggests precision, • it immediately conveys the idea of power and definition.
NOURISHING FOAM
Nourishing and detangling mousse. Ideal for natural drying.
It is an innovative formula that combines the nourishing benefits of a balm with the lightness and soft texture of a mousse.
ACTIVE INGREDIENTS
SLEEK CREAM
Smoothing cream ideal for curly and/or frizzy hair. It allows you to obtain a smooth effect with a long life. The hair appears soft, silky and very shiny.
Protects from the heat of the hair dryer. It keeps hair straight for a long time without frizz, giving shine and softness.
ACTIVE INGREDIENTS
HEAT GUARD
Heat protectant spray for all hair types. It preserves the hair fiber from the heat of hot tools. Thermal protection up to 230°C
Protected, strengthened, hydrated hair, with an antistatic effect. Protected, strengthened, hydrated hair, with an antistatic effect.
ACTIVE INGREDIENTS
Mix of Amino Acids and Panthenol
Active ingredient that protects and strengthens hair from heat and oxidative stress, reducing frizz and improving hydration, elasticity and shine.
Active protection ingredient
It forms transparent and flexible films that protect the hair during drying by quickly dissipating the electrical charge.
HOW TO USE Spray evenly on the hair before using hot tools.
OILISH FLUID
Fluid gel for all hair types.
It gives a light structure, ideal for natural looks and textures. Lightweight and long-lasting result.
It eliminates frizz and repairs damaged hair, strengthening it and leaving the hair shiny.
Ideal for wet-effect hairstyles for a soft and natural wavy look.
ACTIVE INGREDIENTS
PRIME MOVE
Pre-cut and pre-fold spray. It keeps moisture in the hair and helps with combability.
The hairdresser’s ally to maintain hair hydration and improve combability. Fluid texture that the specific dispenser nebulizes in a light and optimal way.
ACTIVE INGREDIENTS
Quaternium 80
It improves the combability of the hair and reduces the electrostatic charge, making the hair silky, shiny and easy to manage.
AMINO FUNCTIONAL CONDITIONER
Conditioning active ingredient that helps the combability of wet and dry hair without weighing it down.
It makes the hair disciplined and repairs damaged parts.
HOW TO USE Spray on washed, wet or dry hair and comb. Then proceed to cut or dry.
HOLD SPRAY
Strong-hold hairspray for a firm and long-lasting support.
Strong fixation but with a natural result.
ACTIVE INGREDIENTS
FIXATIVE RESINS
Our laboratory has combined two fixative resins that complement each other to give a strong fixation.
Resins allow you to structure the hair, defining it and maintaining its style, volume and texture for longer.
HOW TO USE Shake before use. Spray onto dry hair from a distance of approx. 30 cm to set the hairstyle.
FIX STYLE
Volumizing and body-giving spray, it gives hold to styling.
Powerful moisturizer that volumizes, defines and brightens the hair before styling.
ACTIVE INGREDIENTS
NO-PRESSURE SPRAY
Strong gas-free lacquer. Delivered without the use of gas, for a lower environmental impact. Extremely versatile.
Strong fixation, leaves the hair free to reflect light.
ACTIVE INGREDIENTS
FILMING AND CONDITIONING INGREDIENT
Ingredient used for its film-forming and conditioning properties, which offer various benefits both in terms of styling and hair protection. It makes the hair shiny and soft, helps the hair reflect light and reduces frizz.
HOW TO USE Shake before use Vaporizing from a distance of about 30 cm on dry hair to fix the hairstyle.
STRONG FOAM
Mousse with strong hold, easy to work with.
Mousse with a light texture like a cloud, ideal for the style that requires good fixation. Moisturizes and counteracts hair breakage.
ACTIVE INGREDIENTS
TEXTURIZING SHAPE SPRAY
Texturizing spray. It gives body and texture to the hair, guaranteeing a matte effect.
The hair immediately appears fuller and textured.
ACTIVE INGREDIENTS
FIXATIVE RESIN High-performance fixative resin. It allows you to structure the hair to create a flexible, moisture-resistant and long-lasting film. They improve volume and definition.
HOW TO USE Shake before use Dispense on dry hair. Shaping with your hands.
FRIZZ OFF SPRAY
Anti-humidity and frizz control spray.
Ideal for eliminating frizz and counteracting atmospheric humidity, with a fixing and moisturizing action.
ACTIVE INGREDIENTS
SEA SALT MOTION
Sea salt spray that gives hair fullness and body, ideal for unkempt beach looks and for sea-effect hair. For a natural, disheveled and matte “beach waves” effect , typical of hair after a swim in the sea.
ACTIVE INGREDIENTS
Film-forming and fixative resins: High-performance film-forming and fixative resins. Resins allow you to structure the hair, separating the strands and defining the waves, offering a “disheveled” but neat and defined look. They maintain the style, volume and defined texture.
Trehalose: Natural sugar known as one of the best super-moisturizing and bioprotective agents for hair and scalp. It acts as a precious balancing agent: it envelops water molecules, preventing dryness and fragility.
SODIUM CHLORIDE: It acts as a volumizing and texturizing agent.
HOW TO USE Spray on damp hair from a distance of 15-30 cm, on medium lengths and ends. Shaping hair with your hands or dry with a diffuser for more volume.
SHINE POMADE
Glossy wax for a wet look. Strong fixation, easy to shape.
Transparent, soft, easily workable texture, for a shiny and defined effect. Also suitable for feminine looks.
ACTIVE INGREDIENTS
FLEXIBLE MATTE CREAM
Matte wax for those who love an invisible effect.
Easy to shape.
Wax with a matte and creamy texture. It leaves the hair hydrated, soft, resistant to moisture and easily reshaped.
ACTIVE INGREDIENTS
Kaolin: Natural ingredient of mineral origin, selected for its matte effect.
Tapioca starch: Derived from the roots of cassava, useful for obtaining a matte appearance. Provides hydration and lightness.
Cera Alba: Cera Alba is an exceptional natural ingredient , known for its shaping properties, nourishing and emollient. It offers structured hold, protection and a natural look.
HOW TO USE Take the desired amount and distribute on dry hair.
EXTREME HOLD SPRAY
Extreme fixing lacquer. Immediate, decisive and lasting support.
Extreme hairspray for structured and very defined hairstyles, ideal for catwalk looks.
ACTIVE INGREDIENTS
FILMING AND CONDITIONING INGREDIENT: Ingredient used for its film-forming and conditioning properties, which offers several benefits both in terms of styling and hair protection. It makes the hair shiny and soft, helps the hair reflect light and reduces frizz.
HOW TO USE: Shake before use. Spray onto dry hair from a distance of approx. 30 cm to set the hairstyle.
HOLD UP GEL
Ideal gel for sculpted hairstyles and drawn looks. It leaves no residue. It leaves the hair shiny with an excellent wet effect. Fluid, transparent texture, easy to work with and shape. Wet and defined effect.
ACTIVE INGREDIENTS
CURL EXTREME
To shape curls and achieve a wavy effect on straight hair. Ideal for a strong wavy effect, for soft, shiny and frizz-free hair.
ACTIVE INGREDIENTS
Polyquaternium-55: Creates a lightweight, elastic, flexible and heat-resistant film. It is a conditioning active ingredient that helps to better manage the hair, giving volume and brightness. It is especially effective for defining curly hair.
Jojoba Oil: Rich in essential vitamins and minerals, such as vitamin E, B-complex, jojoba oil is known for its moisturizing and nourishing properties. It makes the hair soft, shiny and reduces frizz.
HOW TO USE: Apply to washed and towel-dried hair, comb, do not rinse.
EXTREME SHAPING CREAM
Easy-to-distribute modeling cream, suitable for any hair type. For sculpted and matte looks.
Soft cream that guarantees extreme fixing without weighing it down, with a matte finish.
ACTIVE INGREDIENTS
AIRMATT DUST
Ideal powder for fine hair. Perfect for adding volume instant and body from the root. It gives texture, volume, structure and flexibility.
Spectacular volumizing effect thanks to targeted and precise dispensing.
HOW TO USE: Dispense directly to dry hair. Alternatively, place the powder between your hands, rub them and then apply the product to the hair for a fuller texture and a more defined style.
Are you a hairdresser?
Contact us for more information on how to become one of our accredited hairdressers.
The products of the line
The products
Discover our product section
