Vitality's
  • vitalitys logo

    FOR THE ENVIRONMENT

     

    Bottles made from 100% recycled PET.
    Thanks to post-consumer recycling, from every 2 bottles made of
    virgin PET, a 100% recycled PET bottle is obtained.
    A second life for plastic!

    Tubes are made from recycled plastic
    with a recycled content of 56% for the product Sun Kiss
    and 58% for the mask.

    Packages are made from FSC-certified cardboard,
    guaranteeing that the product is sourced from
    responsibly managed forests
    and production processes.

    The products have no added colourants.
    Primarily featuring
    natural and biodegradable ingredients.

    Vitality’s and supply chain control

    The supply chain for V.E.G. Mix is fully controlled.
    All ingredients are sourced in Piedmont, Italy.

    Vitality’s recycles the unutilized parts of plants,
    fruits and grains sourced from local companies.
    The mix of active principles obtained means that
    100% of the raw botanicals used are sourced
    from the food industry.

     

    icona filiera

     

    Circularity and care,
    exclusively by Vitality’s.

    THE FRAGRANCE

    An intense, flowery bouquet of jasmine, magnolia and gardenia,
    to reawaken the sensation of, and desire for, the summer season.

    Sweet notes of unrefined sugar and vanilla flower, softened
    by citrus notes typical of the Mediterranean
    (bergamot, pink grapefruit and neroli),
    transport us into the heat of summer.

    Finally, compelling notes of vanilla beans intertwine
    with the woody notes of citron and white musk.

    logo vitalitys
     
    A STORY THAT BEGINS WITH A NAMETHAT BEGINS WITH A NAME

    VITA: the energy of life, bringing innovation and new knowledge

    ‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families

    ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world

    THE value of a Story

    We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.