UPCYCLING AND RECYCLING
UPCYCLING
the use of waste materials, otherwise destined for landfill or disposal, to create new objects that are often completely different to the original good (a widespread practice in fashion: textile fibers are obtained from recycled plastic)
RECYCLING
the transformation of the by-products of an object into a new good to be used (such as glass bottles processed into new glass bottles)
for the environment
Bottles and jars made from 100% recycled PET. Thanks to post-consumer recycling, from every 2 bottles made of virgin PET, a 100% recycled PET bottle is obtained. A second life for plastic! Cans made from aluminium—100% recyclable forever. Recycling aluminium enables 95% of the energy needed to manufacture it from the raw material to be saved. Formulas designed for the consumer and the environment. Formulas are allergen free and have no added colours. Primarily featuring natural and biodegradable ingredients.
THE FRAGRANCE
Care & Style Colore features a floral fragrance that is rich, warm and compelling.
The inebriating notes of jasmine and coconut water lead to the floral notes of an imaginary garden in full bloom.
Here, roses, orange blossoms, tiare flowers and ylang ylang unleash their vibrant and compelling warmth. Finally, intense vanilla and woody notes conclude the olfactory journey.
The importance of acid pH
Hair care products, just like those for skin care, have a pH that can be alkaline or acidic.
An acid pH restores the natural structure of the hair fibre, helping to close the scales and seal the cuticles.
Therefore, it is important for colour care products to have an acid pH, for smoother hair and colour at its best.
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
