Care&Style Volume – Hair Volumizing Products

Volume and body for fine and thick hair. The Vitality's line with Volume Up Tech technology for natural, long-lasting results.

Care&Style Volume is Vitality’s range of volumizing hair products designed to add body and lightness to both fine and thick hair. The heart of the line is Volume Up Tech, an innovative macromolecule exclusive to Vitality’s that anchors itself to the hair structure, changing the bond from lamellar to hexagonal, creating more space between strands and increasing volume without weighing hair down.

Care&Style

It is the first Vitality’s line that combines care, hair care products, with styling products .

Frequently asked questions

Care&Style Volume is Vitality’s line of professional volumizing products for hair that lacks body and weight. The range is designed for two different needs: fine hair that needs support without weighing it down, and thick hair that, despite its volume, tends to lack structure at the base. In both cases, the result is natural volume, elasticity, and easy-to-style hair.

Volume Up Tech is the exclusive macromolecule developed by Vitality’s laboratories for the Volume line. It’s an innovative polymer that anchors itself to the hair structure and, by changing its bond from lamellar to hexagonal, creates more physical space between the strands, increasing perceived volume. It also improves hair elasticity and manageability and is present in all products in the line.

The two products are designed for different needs: the no-rinse Volume Spray is formulated for fine hair. It’s applied from the roots to the ends before drying, adding light body and a gentle hold without weighing it down. The Volume Mousse, on the other hand, is ideal for thick hair that requires firmer hold at the roots. Its compact texture settles on the hair without wetting it, creating structured volume while maintaining a natural look.

Volume Up is a spray to use as a finishing touch after styling to boost volume. The ultra-fine, dry formula creates an imperceptible veil without leaving hair damp or stiff, allowing for freedom of movement. Spray onto hair from about 30 cm away after styling.

Yes, all products in the Volume line contain V.E.G. Mix—Vitality’s exclusive complex based on organic echinacea, PGI Langhe hazelnuts, and rice husks—with hydrating, antioxidant, and emollient properties. The shampoo is also enriched with naturally derived Polyquaternium 10 and panthenol for easier combing, while the conditioner contains a biodegradable plant-based complex derived from sugar cane.

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